Jeddah, Saudi Arabia — August 14, 2023
In short: Viva Voyages partners with ONEDAR DMC to represent Saudi Arabia in India.
Viva Voyages & ONEDAR DMC Expand Saudi Market Reach in India
According to Viva Voyages, the Indian travel trade company has entered into a strategic partnership with ONEDAR DMC, a leading Saudi Arabia destination management company. This collaboration aims to enhance market awareness and distribution of Saudi Arabia’s tourism offerings within India.
Industry Context: This partnership falls under the broader trend of international travel companies expanding their footprint in the Indian market. It complements existing efforts by other global and regional travel brands to tap into the growing Indian tourism sector. ONEDAR DMC’s involvement positions Saudi Arabia to leverage its rich cultural heritage and modern attractions to attract Indian travelers.
Key Details
- Viva Voyages will act as the exclusive representative of ONEDAR DMC in India.
- The partnership is set to commence operations immediately.
- Both companies plan to jointly develop marketing campaigns and distribution channels to promote Saudi Arabia’s tourism offerings to Indian consumers.
What Travel Professionals Should Know
TMCs managing Indian accounts should prepare to see increased promotional activities from Viva Voyages promoting Saudi Arabia’s destinations. This includes potential new itineraries featuring Saudi attractions such as historical sites, cultural experiences, and modern urban destinations. Travel agents should familiarize themselves with key Saudi tourism offerings to advise clients effectively.
Frequently Asked Questions
What is Viva Voyages & ONEDAR DMC partnership?
Viva Voyages has entered into a strategic partnership with ONEDAR DMC to exclusively represent the Saudi Arabia tourism brand in the Indian market.
Which travel trade segments does this affect?
This partnership primarily impacts travel management companies (TMCs) and travel agents operating in India who manage corporate and leisure travel to Saudi Arabia.
When does this take effect?
The partnership is effective immediately, with joint marketing and distribution activities expected to begin shortly thereafter.
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