Dating back to the artistic travel posters of the mid-20th century, the inspiration to travel has long relied on visual appeal. While stories and guidebooks also spark the imagination, seeing is believing. And since the launch of digital travel search on the internet, language-based searches have dominated.
Inspiration can come from a social media post, be it an image, a reel or a YouTube vlog posted by an influencer. Converting those posts to bookings is more complex, but now, that’s changing. Through the power of artificial intelligence (AI) and computer vision, visual search is poised to transform the travel industry.
From Google’s visual-first search products to established travel brands like Marriott and startups like Landfolk and Videreo, the way travelers explore and plan their journeys is shifting from words to images. For travel brands, online travel agencies (OTAs), destination marketing organizations (DMOs), and suppliers, the…
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