Amazon has been quietly recruiting salespeople and engineers in Lagos, hinting at an expansion of its streaming and cloud computing businesses in Africa’s largest economy, Rest of World has learned. The company has also hired a major advertising agency to work on its first push for Prime Video subscribers in Nigeria, while also investing in production and licensing deals with local film and television studios.
The tech giant expanded its Prime Video streaming service to Nigeria in 2016, as part of a global roll-out and its Amazon Web Services product has been used by many local businesses for several years now. However, the company does not have a physical presence in the country, or in much of sub-Saharan Africa outside of South Africa.
An Amazon spokesperson told Rest of World “We have no changes to share with regards to the location of our teams or on expansion plans for other Amazon businesses.”
However, the company has made significant…