Economic, social, and technological shifts are pushing the travel industry toward seismic change. Learn more about these key changes, their implications on the future of travel, and how travel and tourism companies can adapt to meet evolving traveler expectations.
Adapting to today’s travelers
Travel is wired for slow changes. Given long aircraft manufacturing times and life cycles, it can take decades to roll out new technology across a fleet. Hotels can be retrofitted for new needs but have limited room for flexibility—and investment in new builds and updates is often impeded by economic conditions like interest rates. In marketing and distribution, effectively connecting supply to consumer tech platforms presents challenges with content, consistency, and bookability—all of which can defy efforts at new merchandising models. Each sector of travel contends with legacy systems that can stymie…
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