In Arabic, AlUla means “glory,” and the kingdom envisions a lot for this historical region, which is the size of New Jersey. It will become one of the world’s great tourist attractions—in the words of Melanie de Souza, AlUla’s top marketing official, a destination for “luxe seekers, wanderlust nomads, intrepid voyagers and silver foxes.”
Along with developing resorts, shops, restaurants and a contemporary art museum with Paris’ Centre Pompidou, the Royal Commission for AlUla is overseeing tourist-friendly archaeological excavations of colossal tombs that date to the first century BC.
And then there’s the new Sharaan Nature Reserve, which showcases a…
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