How the hottest year on record will impact the travel industry
The World Meteorological Organization has declared 2023 the hottest year on record and warned that 2024 will likely be even warmer, affecting consumer travel preferences and driving demand for cooler destinations and off-season holidays outside of hotter summer periods.
Data from Booking.com shows that more than half (56%) of global travellers say they will use their vacation to cool down as temperatures soar close to home.
Go deeper
Explore this and other trends expected to influence travel and tourism marketing strategies in WARC’s latest Industry Snapshot report. The report is based on WARC’s proprietary GEISTE methodology and forms part of the Evolution of Marketing programme, which provides marketers with insight into emerging trends and significant shifts in the industry.
Why the shift to…
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