Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are:
- Bounce rate
- UTM term and UTM ad content
- Conversion rate
1. Bounce rate
Bounce rate is the percentage of sessions that were not completed due to a user exiting the landing page. These sessions are the opposite of the engagement rate. The Bounce rate metric is available in the Explorations and Reporting Customization.
In GA4, the Bounce rate is calculated differently than in Universal Analytics. You can learn how the new metric is calculated in the help doc.
2. UTM term and UTM ad content
These metrics are available in the Explorations, Reporting, and Audience Builder. Google has added both a user scope and a session scope dimension. For the UTM content parameter, you’ll be able to see the value…
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