Skift Take
A new report by Contentsquare presents important benchmark data and insights to help tourism and hospitality businesses create a digital experience that meets the wants and needs of today’s travelers.
The travel industry continues to show strong signs of recovery as we enter the final stretch of 2022. As travelers emerge from two years of restrictions eager to plan their next trip, they now have higher expectations about what the digital travel experience should offer.
Travelers want to search, browse, compare, and complete their booking quickly and without friction. If websites load slowly or bury relevant information below the fold line, travelers will likely bounce and move to a competitor’s website.
If travel brands want to take advantage of the surge in demand, they must create compelling digital experiences that inspire travelers at every step of the online journey, including dreaming, planning, booking,…
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