Consumers are increasingly interested in making purchases of virtual goods and experiences, according to a study.
Accenture surveyed more than 11,000 consumers across 16 countries to reveal that 64% have already purchased a virtual product or enjoyed a virtual experience in the past year.
The research reveals that the figure is expected to rise with 83% of consumers interested in making purchases via the metaverse.
It adds that 42% of consumers have visited a retailer in the virtual world to seek advice, make a purchase or explore products and 56% say they plan to.
And the metaverse has grabbed also the attention of the corporate world with 72% of global executives believing it will have a positive impact on their organizations, while 45% see it as “breakthrough or transformational”, according to the Accenture Technology Vision 2022 report.
As the use cases of emerging metaverse platforms broaden, the travel industry will looking to see where…
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