Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn’t always as straightforward as it may seem. During an enlightening session at SaaStr Europa 2022, Zach Coelius (Managing Partner at Coelius Capital) and Tiffany Luck (Investor at GGV Capital) share the secrets and lesser-known players in the world of venture capital. As Luck says, “There are many players in the VC ecosystem, and so your entry point to fundraising might be with any one of these players.”
VC Associates
VC associates act as deeply trusted advisors for investment teams, will find companies, and often take initial meetings. To create a positive impression on VC associates, be sure that you learn to package your pitch succinctly and memorably and create highlights that they can pass on to their team. Coelius describes their power this way: “The associate can’t necessarily get the deal done themselves ––…
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