Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was interviewed during the 2024 New York Times DealBook Summit.
Google Search in 2025. Typically elusive on substance and details, here’s the quote from Pichai:
- “Search itself will continue to change profoundly in [2025]. I think we are going to be able to tackle more complex questions than ever before. I think you’ll be surprised even early in [2025] the kind of newer things search can do compared to where it is today.”
Pichai said the company applied AI most aggressively in search:
- “The gaps in search quality [were] all based on transformers. Internally, we call it BERT and MUM and you know we made search multimodal, the search quality improvements. We were improving the language understanding of search. That’s why we built transformers in the company.
- “If you look at the last couple of years, we have, with AI overviews,…
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