Travelport has released its 2025 State of Modern Retailing Report, outlining key trends set to reshape the travel industry. The findings indicate an increasing demand for transparency, the rise of subscription models, and advancements in AI-driven travel retail experiences.
The report reveals that consumers desire simplicity, transparency, and trust in the travel industry. Travel companies that adopt AI responsibly, offer clear pricing without hidden fees, and provide streamlined experiences will likely succeed.
According to the report, five key trends will redefine travel in 2025:
1. Demand for Radical Transparency: Travel companies are scrutinized for deceptive pricing practices known as “consumer washing.” To gain customer loyalty, brands and agencies should provide clear, comparable options without hidden fees.
2. Need for Simplified Offers: Many consumers find…
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