According to the industry body UN (United Nations) Tourism, travel is thriving and a strong recovery of Asian markets and destinations is expected to underpin a buoyant global tourism market by the end of 2024. The Global Business Travel Association (GBTA) forecasts that spending on corporate travel will also surpass 2019 levels during 2024 and is set to increase by a further 29% in the next two years. It is an exciting time to be in travel.
And as the market grows, more sophisticated technology is available than ever before to help our industry to continually improve the experience of travel. But we know that it is not one size fits all. Different travel providers are focused in different areas at different speeds, so it is important for us to listen carefully to our industry and be in lockstep with what they need from us.
That is what inspired the Travel Technology Investment Trends industry-wide research. Through the study, we gathered the opinions of over 1,200…