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Riyadh Air partners with Amadeus for global distribution.

by Robert Van Pash (Editor)
August 10, 2025
in Amadeus
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Riyadh Air taps travel tech platform Amadeus for global distribution ahead of launch

Joseph Salem, executive at Arthur D. Little, Middle East. (Supplied)

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Saudi Arabia’s Tourism Soars: Record-Breaking Numbers Reflect Vision 2030 Success

Saudi Arabia’s ambitious Vision 2030 continues to yield remarkable results, with the tourism sector experiencing unprecedented growth. New figures reveal a significant surge in both international and domestic visitors, solidifying the Kingdom’s position as a rapidly emerging global tourism powerhouse. This remarkable expansion underscores the effectiveness of strategic investments in infrastructure, hospitality, and diverse cultural offerings.

The uptick in tourism is a direct testament to the government’s commitment to diversifying the economy away from oil dependence. By actively promoting Saudi Arabia’s rich heritage, stunning natural landscapes, and burgeoning entertainment and business events, the Kingdom is attracting a wider array of travelers than ever before. From the historic sites of Al-Ula and Diriyah to the modern marvels of Riyadh and Jeddah, Saudi Arabia is showcasing a compelling blend of tradition and innovation.

Efforts to enhance the visitor experience have clearly paid off. Significant improvements in visa processes, coupled with the development of world-class hotels, resorts, and transportation networks, have made travel to and within Saudi Arabia more accessible and enjoyable. The ongoing development of mega-projects like NEOM and the Red Sea Project is further diversifying the tourism product, offering unique experiences that cater to a global audience seeking both adventure and relaxation.

The economic impact of this tourism boom is substantial. Increased visitor numbers translate directly into job creation, foreign investment, and a boost to local businesses across various sectors. As Saudi Arabia continues to open its doors, the tourism sector is poised to become a leading contributor to the national GDP, driving sustainable economic development and fulfilling a core objective of Vision 2030. The future of Saudi tourism looks exceptionally bright, promising continued growth and innovation.

Key Points

  • Over 100 million tourists visited Saudi Arabia in 2023.
  • The tourism sector contributed $55 billion to the Saudi GDP in 2023.
  • This contribution represents 7% of the Kingdom’s GDP.
  • The sector’s contribution to non-oil GDP reached 12% in 2023.
  • The tourism sector created 800,000 new jobs in 2023.
  • These jobs represent 20% of total jobs in the Saudi economy.
  • The Kingdom aims to attract 150 million tourists annually by 2030.
  • The sector’s contribution to GDP is projected to reach 10% by 2030.
  • The number of jobs in the sector is projected to reach 1.1 million by 2030.

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