Sabre announced a New Distribution Capability (NDC) content deal for Air India, the country’s flagship airline. As part of Air India’s strategic modernisation efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: “At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we’re able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience.”
Sabre and Air India already have an agreement in place to distribute Air India’s traditional content, both in India and globally. With the launch of NDC offers through Sabre, Air India aims to further optimise its distribution strategy, providing travel agencies with a broader range of real-time offers. By…
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