Sabre Corporation announced a new long-term agreement with Hainan Airlines. The carrier, which is one of the largest in China, will use Sabre’s Fares Manager and Contract Manager to efficiently manage and optimize international fares, helping to ensure competitiveness in the global market. As a prominent Chinese airline, which has been awarded the SKYTRAX 5-Star Airline for 13 consecutive years since 2011, Hainan Airlines is expanding its international footprint.
Sabre’s advanced technology will play a pivotal role in supporting these growth plans by enhancing the airline’s ability to monitor and adjust fares dynamically to maximize revenue opportunities. Hainan Airlines flies routes across China and the world. Established in 1993, it has recently taken delivery of new aircraft and added new routes to its network.
Fares Manager will bring integrated end-to-end automation and intelligence to its pricing strategy across new, existing, and resumed routes.
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