Sabre Corporation has signed a new long-term agreement with Hainan Airlines. The carrier, which is one of the largest in China, will use Sabre’s Fares Manager and Contract Manager to efficiently manage and optimize international fares, helping to ensure competitiveness in the global market.
As a prominent Chinese airline, which has been awarded the SKYTRAX 5-Star Airline for 13 consecutive years since 2011, Hainan Airlines is expanding its international footprint. Sabre’s advanced technology will play a pivotal role in supporting these growth plans by enhancing the airline’s ability to monitor and adjust fares dynamically to maximize revenue opportunities.
“As we resume routes and launch new ones, having the right fare structure across our global network is crucial to our growth strategy,” said Zhu Li, General Manager of the International Department, Hainan Airlines Marketing Committee. “We’re pleased to expand our partnership with Sabre, whose advanced technology…
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