Sabre Pacific has released a white paper on the client/agent relationship that suggests agents must use mobile technology and social media.
In the next five to ten years the travel agent point of difference will be personalised service, user-generated content and an always-connected mentality.
“Customer needs are changing and the provision of better flexibility and accessibility options will always pay dividends to a business,” Sabre Pacific CIO Mark Mison said.
The PhoCusWright whitepaper was commissioned by Sabre Pacific and is available to all Australian and New Zealand agents.
“It’s now a requirement that travellers are able to connect to the online environment at all stages of their trip,” Mison said.
“This includes location-based offers, that enhance the travel experience for the traveller and offer new revenue opportunities for the agent,” he added.
Social media is another avenue for engagement and credibility, especially given the rise of travel reviews…
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