Sabre Corporation’s leadership team makes their way to ITB Berlin 2025 to provide insights into the evolving travel landscape and showcase its latest innovations in hospitality and travel retailing.
Sabre executives will take the stage to discuss the future of travel technology, highlighting advancements in personalization, retailing, and the role of AI in delivering seamless and customized experiences for travelers.
Aside from these presentations, technology buyers visiting this year’s event will be able to connect with Sabre at two trade fair booths, one dedicated to its travel distribution business, the other focused on hospitality IT.
Sabre Hospitality president Scott Wilson heads to the main stage where he will explore common myths and realities transforming the travel industry’s future via an interactive presentation.
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