Sabre, Thai Airways extend agreement for fare management solutions

Sabre Corporation, a software and technology provider that powers the global travel industry, has expanded its longstanding relationship with Thai Airways. The national carrier of Thailand has selected Sabre’s advanced Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities.

This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimise pricing strategies to maintain a competitive edge.

“Thai Airways is committed to delivering the best value to our passengers while ensuring we maintain our competitive positioning in the market,” said Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai…