Saudia expands distribution capabilities with NDC content on Sabre

Jeddah: Saudia, the national flag carrier of Saudi Arabia, has announced the launch of its New Distribution Capability (NDC) content on the Sabre marketplace, marking a significant milestone in its journey to transform travel retailing.

As part of Saudia’s ongoing efforts to modernize its distribution strategy, NDC content is now seamlessly accessible to travel agents, travel management companies (TMCs), and corporations through Sabre’s extensive global travel marketplace. This integration allows Saudia to provide tailored offers that align with the evolving needs of guests while enhancing the booking experience across all channels.

Saudia’s partnership with Sabre emphasizes its dedication to guest-centric innovation. By adopting NDC-enabled solutions, the airline is poised to unlock new retailing opportunities, offering more flexibility, choice, and dynamic content to travel buyers.

Arved Von Zur Muehlen, Chief Commercial Officer at Saudia, said: “Our partnership with…