Thai Airways chooses Sabre to drive revenue opportunities

Sabre Corporation announced an expansion of its longstanding relationship with Thai Airways. 

Thailand’s flag-carrier opted for Sabre’s advanced Fares Manager and Fares Optimizer solutions to enhance its pricing capabilities and drive incremental revenue opportunities.

This agreement further strengthens the alliance between Sabre and Thai Airways, which already includes a long-term distribution agreement. 

By adopting Sabre Fares Manager together with Fares Optimizer, Thai Airways is poised to streamline its fares management processes, respond more effectively to market dynamics, enhance analyst productivity, and optimise pricing strategies to maintain a competitive edge.

Ahead of the game

Sabre’s Fares Manager and Fares Optimizer products empower airlines to proactively manage their fares, analyze market trends, and make data-driven pricing decisions with speed and precision. 

By automating benchmarking and optimizing fare structures,…