A new national survey from Washington State University shows Gen Z leads other generations in travel ambitions, nearly all Americans say rising costs will impact their plans and a majority fear AI will impact industry jobs.
Washington State University’s Carson College of Business released a new report with insights into Americans’ upcoming travel plans, including motivations, budgeting habits and considerations surrounding sustainability and AI.
One of the top findings in the report reveals nearly all members of Gen Z (97%) expect current or potential rising…

















