New research from Accor in Europe examines the growing importance of guest reviews and ratings when booking a hotel stay
A staggering 97% of hotel guests have consulted guest reviews when looking to book a stay in a hotel or resort, according to a new report from Accor, a world leading hospitality group.
The report, based on research carried out amongst 5,000 travellers across five European countries who stayed in a hotel or resort during the last 12 months, reveals that almost four in ten (38%) guests do so every time they book a stay, and a further 38% do so…
