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A Test in EU Market Compliance

by Robert Van Pash (Editor)
November 28, 2024
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  • Google’s ‘Blue Link’ Results for Hotel Searches: A Test in EU Market Compliance – Image Credit Unsplash+   

  • Google will test a change to its search result display in three EU markets, using plain ‘blue link’ style results for hotel searches, in response to the Digital Markets Act (DMA) regulations.

  • The company claims that the changes made in response to the DMA have reduced direct booking clicks for airlines, hotel operators, and small retailers by around 30%.

In response to ongoing criticisms of non-compliance with the European Union’s Digital Markets Act (DMA), Google has announced further changes to its…

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