AI Is Beginning to Reshape Hotel Distribution and Discovery Channels
Amsterdam, Netherlands — April 16, 2026
In short: Dutch travel tech firm SmartBook launches AI-driven hotel discovery platform for travel trade professionals.
SmartBook, a Dutch travel technology company, has launched an artificial intelligence-powered platform designed to revolutionize how travel trade professionals discover and book hotels. According to SmartBook, the new tool leverages advanced algorithms to provide personalized hotel recommendations based on real-time data and traveler preferences. The platform is available to travel trade members starting April 20, 2026.
TMCs managing European corporate accounts will benefit from this tool by gaining access to a more efficient and personalized hotel discovery process, potentially reducing booking times and improving client satisfaction. The AI-driven recommendations will adapt to individual traveler profiles, ensuring tailored hotel selections that align with specific corporate travel policies. This development marks a shift from traditional booking methods, offering a more data-centric approach to hotel selection.
What is SmartBook’s AI-driven hotel discovery platform?
A new software tool that uses artificial intelligence to provide personalized hotel recommendations based on real-time data and traveler preferences.
Which travel trade segments does this affect?
This platform primarily affects Travel Management Companies (TMCs) and other travel trade professionals managing corporate accounts, particularly those operating in Europe.
When does this take effect?
The platform becomes available to users starting April 20, 2026.
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