A calendar of citywide events significantly contributes to the demand for hotel accommodation in Australia’s hotel markets, according to a new study by CBRE. The research, titled “Needle Movers: The Top Events Driving Australian Hotel Demand,” examined the impact of 15 major sporting, cultural, and business events in Sydney, Melbourne, and Brisbane in 2023/2024 on hotel room demand and revenue.
The Sydney Harbour NYE Fireworks event in 2023 was identified as the most…
