Global Hotel Alliance (GHA) reports Japan and Thailand as the top holiday destinations for 2025. Business travel growing – 13% increase in planned business trips globally, led by China, Germany, and Spain.
Relaxation overtakes exploration as the main travel motivation, and loyalty platforms remain the favored tool for hotel search and booking.
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has released its members’ top travel destinations and motivations for 2025. The report reveals that Japan and Thailand are the most popular holiday destinations…
