“Just Google it” is officially outdated advice. Marketers blame AI, algorithms, or platform changes for declining visibility, but the real issue is something bigger. According to SOCi’s newly released 2025 Consumer Behavior Index (CBI), while 83% of consumers still use traditional engines to search, platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) have turned consumer discovery into a free-for-all. Brands are fighting for attention across…
Bucket List Destinations Revealed: Approach Tours Survey Uncovers Canadians’ Most‑Wanted Travel Experiences
A new bucket list of dream destinations for Canadian holidaymakers has revealed Japan as the clear favourite, with holiday makers...
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