Hotel ratings across the globe are at risk of becoming outdated and no longer fit for purpose, according to Dubai-based, leading real estate advisory group and property consultants, Cavendish Maxwell.
The company is calling for hospitality industry stakeholders to come together to explore a new approach to rating methodology and deliver a clear, trusted system that allows travellers to make more informed decisions when booking accommodation.
In the Gulf, standards for ratings are now becoming so out of kilter with those in Europe and the USA that international comparisons are becoming impossible, according to a new report, ‘Is the system of hotel rating still fit for purpose?’ from…
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