Beijing, China — April 21, 2026
In short: China’s hotel sector is rapidly expanding through a hybrid franchise-management model.
China’s ‘Super-Franchise’ Model Is Driving Rapid Hotel Expansion
According to H World Group, the hybrid franchise-management model allows hotel operators to scale quickly while maintaining centralized control over operations, branding, and technology. This model is reshaping how Chinese hotel chains grow their footprint in a competitive market.
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