Choice Hotels EMEA Appoints Marielle Vroemen Head of Operations

Choice Hotels EMEA has appointed Marielle Vroemen as Head of Operations.

Choice Hotels EMEA is represented under the Ascend Hotel Collection, Clarion, Quality, Comfort and Sleep Inn brands, in the UK, France, Germany, Italy, Spain, Ireland, the Nordics, the Czech Republic, Slovakia, Saudi Arabia and Turkey. 

Ms Vroemen, who has been with Choice Hotels EMEA since 2023, joins the Choice Hotels EMEA leadership team with immediate effect.

As Head of Operations, she will lead the strategic development and execution of Choice Hotels EMEA value proposition for franchisees including the entire franchisee lifecycle; onboarding, training, system integration, communication, franchisee support, and brand management.

Overseeing all…