Exploring Generative AI’s Potential
With generative AI continuing to grab headlines, panelists shared their thoughts on where this emerging tech can have the biggest impact.
While using generative AI to improve customer service is “a no brainer at this point,” Trendell pointed out that if the AI experience falls short for the customer, there is a direct negative correlation to traffic. Operators then need to ensure that the AI their using is not only accurate but can detect…
