Embedding Sustainability into a Hotel Starts with Leadership

Organizational structures and job titles grow and evolve the same as every other facet of running a business and adapting to the times. Two decades ago, we may have written about the dawn of online room sales and how hotels would be wise to carve out a ‘social media manager’ role which was quite novel at the time. Today it’s all but anathema to not have a team member solely devoted to this area or specific responsibilities assigned to the marketing director, depending on the size of…