The European hotel market is leading in price parity by outperforming OTAs and Metasearch engines with more aggressive pricing, according to the World Parity Monitor by 123Compare.me, giving hotels real-time control of its pricing distribution strategy.
Compared to Asia and America hotel markets, Europe improved its pricing during “Peak” season* – between October 2023 and October 2024 – with over 48% of direct rates better than third party channels. This marks an upturn in success…





























