Thursday, November 28, 2024
The European hotel market leads in price parity, outperforming OTAs with aggressive pricing and securing control over rate distribution, says World Parity Monitor.
The European hotel market has taken the lead in price parity, outperforming OTAs and metasearch platforms through more competitive pricing strategies. According to the October 2024 World Parity Monitor by 123Compare.me, hotels in Europe now have enhanced real-time control over their pricing distribution.
Between October 2023 and October 2024, Europe’s hotel sector outshined its counterparts in Asia and America during the “Peak” season*, with over 48% of direct booking rates surpassing those offered by third-party channels. This is a significant…
