(Bloomberg) — Timo Gruenert, chief executive officer of the luxury hotel brand Oetker Collection, says he wants his company to be the Hermès of travel: The French design house is a study in careful, slow growth to only the most rarified global markets, attracting new clients by creating insider buzz among those who can afford its products.
It’s an approach that’s kept Hermès profitable while its luxury retail competitors slump. But Oetker—known for properties like the glamorous…
































