Expedia Launches Feature That Turns Reels on Instagram into Bookable Travel Itineraries

“Just Google it” is officially outdated advice. Marketers blame AI, algorithms, or platform changes for declining visibility, but the real issue is something bigger. According to SOCi’s newly released 2025 Consumer Behavior Index (CBI), while 83% of consumers still use traditional engines to search, platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) have turned consumer discovery into a free-for-all. Brands are fighting for attention across…