For the first time in Egypt, Baron Hotels & Resorts hosts the 2025 L’Tur Conference

• Ulrich Ackerman: “The Red Sea will remain a primary destination for European, particularly German tourists. We consider Baron Hotels a key success partner, we aim to expand operational plans in the Red Sea region in the coming period.”

The annual conference of L’tur, Europe’s leading provide of last-minute-travel is a wholly owned subsidiary of TUI Group, kicked off. As one of the largest travel organizers worldwide and a significant contributor to inbound tourism in Egypt, this marks the first time the conference has been held in the country, hosted by Baron Hotels & Resorts. This groundbreaking event is also a regional first, aiming to strengthen tourism cooperation in the Red Sea, particularly in Sahl Hasheesh, a favored…