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The trend towards both domestic and international travel has surged significantly in 2024, according to a majority of American vacation-goers. A recent survey, commissioned by Mews and conducted by OnePoll, revealed that almost 75% of travelers felt that Americans are placing higher importance on travel. The study included 2,000 participants, with an even distribution of travelers and hotel employees.
One of the standout findings of the survey is a marked shift towards a preference for a digital, self-service experience during hotel stays. Close to 80% of travelers expressed they would be open to staying at a hotel that offered a completely automated front desk or self-service kiosk. Over 40% expressed a specific preference for checking in via the hotel’s website, app, or digital kiosk.
Furthermore, hotel employees who participated in the survey predict a significant increase in guests’ usage of technology throughout their travels. A quarter of hotel workers expect guests to rely more heavily on digital services moving forward. This trend aligns with the travel industry’s push towards digitization and technological advancements, aiming to enhance guest experience and cater to an increasingly tech-savvy customer base.
In summary, as the travel industry picks up pace again, there is a noticeable tilt towards automation and digitization. Travelers are opting for digitized self-service check-in options, and industry workers anticipate a rise in technology use. This shift suggests a move towards a more seamless and convenient travel experience aided by technology.
