You cannot think about marketing without going all the way back to the first of the seven Ps: the product. Here, the big evolution came about in the 1990s, when companies began to study their consumers in greater detail, thinking more seriously about their wants and needs and using these as the starting point when creating new products and services.
Ever since, we have seen an increasing appetite for quality consumer insights, and this is the first important area where AI impacts marketing. The technology has proven itself an efficient and effective tool for data mining to generate consumer insights.
That is incredibly useful in an era where companies are data-rich to the point of being overwhelmed….
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
