German Hotel Association (IHA) CEO Markus Luthe. Photo © Greek Travel Pages (GTP)
Markus Luthe, Chief Executive Officer of the German Hotel Association (IHA), has extended an invitation to Greek hoteliers to join a collective legal action challenging Booking.com’s controversial use of rate parity clauses. These clauses restrict hotels from offering lower prices on their own websites than on OTA platforms like Booking.com – a dominant player in European hotel reservations
Luthe made the call during the 12th General Assembly of the Hellenic Chamber of Hotels in Athens, following HCH President Alexandros Vassilikos’ announcement that Greek hoteliers are preparing class action lawsuits against the platform. The initiative comes in…





















