Tis the season for gift cards.
Gift cards remain a booming business, with 80% of sales still tied to physical cards, according to Givex President Brittain Brown. “A lot of that is due to the distribution that you see in retail,” Brown explained. Retail displays for national brands account for roughly half of gift card sales, showcasing their enduring popularity.
According to the Givex 2024 Holiday Gift Card Survey, credit card gift cards continue to dominate as the most popular gift card choice for the holidays, favored by 70% of respondents — up 6% from last year—followed by restaurant gift cards at 46%. This holiday season, 70% of consumers cite inflation as a ”significant factor” on their holiday shopping. On…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
