- Japan and Thailand holiday favourites for second year running, followed by China, Australia, New Zealand and Italy
- Business travel makes a comeback (13% increase in planned business trips globally), led by travellers in China, Germany and Spain
- Asia and Europe dominate business and leisure travel plans for 2025
- Longest vacations planned by travellers in China, Thailand, and the UAE
- Relaxing and unwinding overtakes exploring new destinations as #1 travel motivation
- Friends and family recommendations remain the leading source of inspiration
- Loyalty platforms still the top tool for hotel search and booking
Global Hotel Alliance (GHA), the world’s largest alliance of…
