Greek hoteliers, led by the Hellenic Chamber of Hotels (HCH), are preparing to take legal action against Booking.com, claiming damages that could total tens of millions of euros.
This follows a European Court of Justice (ECJ) decision (case C-264/23) that ruled Booking.com’s “rate parity clauses” – which prevent hoteliers from offering lower prices on their websites than on the platform – are not essential for the platform’s financial viability.
The legal challenge stems from widespread dissatisfaction among Greek hoteliers regarding Booking.com’s commission rates, which range from 15% to 27%, often increasing for participants in promotional campaigns. These fees significantly affect hotel profitability, especially as…