ITEP President Konstantina Svinou presenting data on the average occupancy of Greek hotels during January-October 2024. Photo © Greek Travel Pages (GTP)
Greek hotels reported higher occupancy rates during the first ten months of 2024, signaling another record year for tourism, according to the Research Institute for Tourism (ITEP).
However, as highlighted by ITEP President Konstantina Svinou, the sector faces significant challenges, including disproportionate tax burdens compared to competitors and ongoing staffing shortages, which could hinder future growth.
Strong performance in 2024
Presenting the data at the recent 12th General Assembly of the Hellenic Chamber of Hotels (HCH) in Athens, Svinou highlighted that occupancy rates in…
