HILTON HOTELS & RESORTS retained its title as the world’s most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India’s Taj Hotels is the world’s second-fastest-growing brand, primarily due to revenue growth and improved brand strength.
Hilton’s brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value…