Holiday Inn Express Tests Scent Alarm Clock in Australia & NZ

Holiday Inn Express is trialing an industry-first breakfast-scented alarm clock in Australia and New Zealand. This innovative concept aims to enhance the guest experience by waking travelers with the aroma of breakfast, specifically the scent of bacon.

The initiative is being tested in select Holiday Inn Express hotels across both countries. The goal is to provide a more pleasant and appealing wake-up call compared to traditional alarm sounds. This move by Holiday Inn Express represents a novel approach to in-room amenities and guest satisfaction.

The breakfast-scented alarm clock is designed to release a subtle bacon fragrance, intended to evoke the positive associations and anticipation of a morning meal. This sensory wake-up experience is part of an effort to differentiate the brand and create memorable stays for its guests.

This trial is being conducted to gauge guest reaction and effectiveness of the scent-based alarm. If successful, it could be rolled out to more properties, signifying a significant shift in how hotels approach the morning wake-up experience.

Key Points

• Testing breakfast-scented alarm clocks.
• Scent used is bacon.
• Trials taking place in Australia and New Zealand.

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