The evolving challenges faced by the hospitality industry, both globally and in Greece, were the focal point of the 12th General Assembly of the Hellenic Chamber of Hotels (HCH), held in Athens on Saturday.
Addressing the assembly, HCH President Alexandros Vassilikos underscored the urgent need for proactive measures to ensure sustainable growth and bolster Greece’s standing as a premier global tourist destination.
“Over the years, we have achieved significant milestones, positioning…





























