Hot for Luxury, Frozen for Mid-Size Properties

As 2025 begins, hotel dealmakers in the U.S. face a complex landscape where opportunities vary dramatically by location and property type.

That’s the view of Dan Peek, President, Hotels & Hospitality, Americas, at hotel brokerage JLL. Peek has a notable perspective because JLL has helped trade more than $60 billion in hotel assets over the past six years.

Peek expects the post-pandemic recovery to continue, with market…